Goodbye, Freberg

It’s time to conclude my work with “Social Media Strategic Communication” by Karen J, Freberg. I liked this book much more than the previous one.

This book is more like a professional textbook, especially in Part II, I understand how difficult it is to work in the field of Social Media. I realized that to be successful, you need to know the basics of marketing, entrepreneurship, sociology and modern technology. Social Media is a new thing, even experts do not fully understand how this system works, which changes every second. I like that she gives examples from real life that she talks about the specifics of each app, gives a lot of information with theory, and not just discuss Social Media in general.

To conclude, I would definitely recommend this book to everyone who wants to study Social Media and to work in this sphere.