Budget for Social Media

Every worthwhile item needs an investment. If we run a page or several professional pages on social media, we must invest certain amounts in their development. Karen Freberg offers several good areas that are well worth investing in. Tools that help to produce content. People whose ideas create content as we need professionals who know how Social Media works. Consulting fees for experts in certain areas that we may need from time to time. Research to check how our work is going on and what we may improve. Education to be aware of new researches, new tools, and new trends in Social Media. Promotion and sponsored content that will make our posts noticeable for the audience.

Depending on the situation, on the resources available, the timing and content of our account, we can choose where it is mainly worth sending the money. In my opinion, her tips are very useful. But as always, I would like to see specific cases where she explains the common mistakes or universal tools for improving our Social Media.